Financial Benefits of Social Networks: First Choice
November 15th, 2007
Kwiqq has just released the financial benefits one of its social networks for 2wentys, First Choice’s youth brand.
The 2wentysworld community was built with the aim of increasing internet channel share as they are significantly more profitable for First Choice. Participation by users has transformed into increased internet channel share by strongly linking 2wentysworld to First Choice’s sales website.
Since it’s standing start launch in April 2007 2wentysworld has made a significant contribution to internet channel share and the prospects for 2008 are bright.
As the graph indicates (above) 2wentys bookings were significantly improved in 2007 over 2006. As 2wentys marketing campaign had not changed from 2006 the 5% or greater improvement in the months following the April launch of 2wentysworld can be attributed to the social networking effects of 2wentysworld.
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Tags: SocialNetworking Financial Benefits 2wentys First Choice
November 24th, 2007 at 7:20 am
Really interesting case study there.
Just wondering how you measure this thing you call “Internet channel share”? Would be great to see what types of participation users have with 2wentysworld - how many new users per month, how many logins per user per week, how many posts to the forum on average etc.
Also do you know from First Choice how the traditional aspects of making a holiday choice - pricing, hotel and flight availability, range of product - differed from one year to the next?
Love to hear more…