Ann Summers has launched the ‘Ann Summers Viral Academy’, a competition to find young creatives to produce its future viral campaigns.
The lingerie retailer has created a website, viralacademy.co.uk, where creative, media or digital agency creatives can submit ideas in response to live briefs.
The company will post up to four briefs per year with production budgets of up to £25,000. The winning team and agency will produce a viral that will run on women’s portal handbag.com as well as being seeded online.
The best submissions will also be given a Gold or Black Rabbit award. Another place where I think Social Networking could be used in combination with certain 2.0 tools like picture uploading, surveys etc.
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