News Corp has acquired New York based religious community site Beliefnet, according to a report at FishbowlNY.
Beliefnet has an interesting past:
It was founded in 1999 and provides a service that offers commentary and community discussion on various religious beliefs. The company has a checkered history, having declared Chapter 11 bankruptcy in April 2002, then restructuring and emerging from bankruptcy in October 2002.
and Interesting Demographic, stats show that:
Around 70% of the sites traffic is related to Christian interests, with around 70% of users being females, and the most popular age group being 35 to 45. Beliefnet raised $7 million from Softbank Capital in 2005.
I think its an interesting demographic. Religion is big business in Asia especially India . I just spent the last 2 weeks in Delhi and Mumbai and I can see how it can be used. To give you an idea Hinduism is the 3rd largest religion in world with 900 million followers in India alone. The other major Dharmic religions, Buddhism, Jainism, and Sikhism, each have millions of Indian followers.
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