I was going through the web world and I found a nice blog by Tim Bednar, describing what your signup page should consist of.

I must confess I’m not a design person but this makes sense. He explains that sign up page should consist of:

  • Logo
  • Elevator pitch
  • Description copy
  • List of key features
  • List of key benefits
  • Call to action
  • Testimonials
  • Tours
  • Examples of who is using the application
  • Screen shots
  • Life-style images
  • Link to more information (price, login, about, blog, terms, privacy)

Tim’s suggestions are backed by heat map Sof 37Signal’s signup page:

The image “http://www.turtleinteractive.com/images/TheArtoftheSignUpPage_7281/backpack13.png” cannot be displayed, because it contains errors.

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