Started in September 2006. MTV is now pulling the plug on its User Generated Channel Flux, 1st Feb 2008 onwards. Flux community controls what goes on MTV. The more views a user gets, the more chances to be seen on TV.

So people are encouraged to upload stuff which would interests others.

I’m still not sure why this decision was made, anyway the good news is that the Flux web community will be alive. MTV plans to integrate the UGC concept into its MTV branded music channel. So much more to come from MTV UK and Flux

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Tags: Flux, MTV UK, UGC