White Paper - How to Blog for Business (using Wordpress)

I initially wrote a draft on how to Blog, a common sense way to get you into the blogosphere, using Wordpress. Now with the help of some experts in the field: Leif Kendall (at Kendall copywriting) and wonderful guys at Dharmafly: Madhava and Premsagar we have come up with part 2.

The text is re-written for people who are looking to dip their toe into blogging. You don’t have to be technical, just curious to learn more about blogging. Towards the end, we try and cover some Next Steps in Web 2.0 for people looking to take blogging to the next level.

Topics covered:

Preparation 6
Branding 6
About You 7
Geeky Bits – Explained for All 8
Setting up your Blog 8
URL structure 9
Widgets 9
Track Your Success 12
Let’s Write! 15
Relationships 15
Writing Style 15
Live and Direct 16
Moderation 17
Next step in Web 2.0 18
About Us 20