Pepsico Forming Social Network around Soccer (Football)
March 18th, 2008
PepsiCo is launching a social network around European football. The site is available on pepsiyouniverse.com
Obviously site has excellent potential with football fanatics. Although I’m not sure how they are looking to market it. You can already build your profile on the site. Apart from profiles you can take part in a quiz:
Brands are obviously entering social networking in a big way. Pepsi is cleverly levering consumer’s interest in Football as oppose to the drink itself. So what are the potential benefits for Pepsi. Some really obvious ones:
- Brand promotion, appeal to younger adopters
- Showcase its ties with one of the worlds most played sport.
Less obvious benefits:
- Market research of its product and brand
- Increase customer loyalty and
- Acquisition of (potential) customer details
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Tags: Pepsi, Social Network
March 18th, 2008 at 2:33 pm
[…] Original post here […]
March 18th, 2008 at 2:39 pm
[…] unknown wrote an interesting post today onHere’s a quick excerptpepsi20.jpg PepsiCo is launching a social network around European football. The site is available on pepsiyouniverse.com. Obviously site has excellent potential with football fanatics. Although I’m not sure how they are looking to … […]
March 18th, 2008 at 3:47 pm
[…] Original post here […]
March 18th, 2008 at 5:53 pm
[…] Raj Anand wrote a fantastic post today on “Pepsico Forming Social Network around Soccer (Football)”Here’s ONLY a quick extractObviously site has excellent potential with football fanatics. Although I’m not sure how they are looking to market it. You can already build your profile on the site. Apart from profiles you can take part in a quiz: … […]