PepsiCo is launching a social network around European football. The site is available on pepsiyouniverse.com
Obviously site has excellent potential with football fanatics. Although I’m not sure how they are looking to market it. You can already build your profile on the site. Apart from profiles you can take part in a quiz:
Brands are obviously entering social networking in a big way. Pepsi is cleverly levering consumer’s interest in Football as oppose to the drink itself. So what are the potential benefits for Pepsi. Some really obvious ones:
- Brand promotion, appeal to younger adopters
- Showcase its ties with one of the worlds most played sport.
Less obvious benefits:
- Market research of its product and brand
- Increase customer loyalty and
- Acquisition of (potential) customer details
Blogged with Flock
Tags: Pepsi, Social Network
2 Comments
As far as social networking goes the website http://www.needfootball.org has the right idea. Connecting people who play football with others in their local area. This site has a lot of potential once people start finding out about it!
8eI’ll thingk about it.3z I compleatly agree with last post. nvs
ламинированный паркет 9m
5 Trackbacks
[...] Original post here [...]
[...] unknown wrote an interesting post today onHere’s a quick excerptpepsi20.jpg PepsiCo is launching a social network around European football. The site is available on pepsiyouniverse.com. Obviously site has excellent potential with football fanatics. Although I’m not sure how they are looking to … [...]
[...] Original post here [...]
[...] Raj Anand wrote a fantastic post today on “Pepsico Forming Social Network around Soccer (Football)”Here’s ONLY a quick extractObviously site has excellent potential with football fanatics. Although I’m not sure how they are looking to market it. You can already build your profile on the site. Apart from profiles you can take part in a quiz: … [...]
[...] websites have now become a necessity for the corporate market. Some good example of this are pepsi social network, BBC, Sky News (semi-social) [...]