Very interesting article by Jeremiah at Web Strategy. It describes what companies/entrepreneurs should be careful about before choosing a social website / media developers like Kwiqq. We found the summary very accurate and highly recommend it to everyone interested in this space:
1) Check online to see how they are using social media. Is it authentic, are they part of the conversation? are there trackbacks indicating they are conversing with others?
2) Get referenced from their clients, since many of these programs are public, you can easily find out who’s involved, either with or without the vendor.
3) Ask the social media vendor to clearly state their expertise, and demonstrate a strategy plan, ask for examples and details.
4) Ask them to answer the tough questions, the ones you’ll have to answer to your COO and CFO.
5) Get more than one proposal for work, aside from traditional marketing services, also get a proposal from specific social media agencies.
6) Get recommendations for vendors from social media platform vendors, find third party reports, and join user groups with your peers to get objective opinions.
Tags: Socialmedia, contract, service, hire, test
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