Logo design is often associated with immediate recognition of your brand. Never the less its important that your logo is something you could stick with for a long time to come.
Generally when it comes to designing a logo its best to leave it to professionals. Some thoughts before getting your logo designed:
- Our recommendation is to build bespoke logos for your product/service. Ready made logos usually do not do justice to the brand. Its an investment worth making !
- Brief the designer, giving them a summary of what the product/service is. Generally designers are busy people and wouldn’t be interested in reading a 30-50 page document to design a logo. Hence a half a page brief would be ideal.
- In our experience if you have a rough sketch of the design available then its good to share it with the designers.
- It is also worth collating a group of logos you admire and send them to your designer. You will make your designers life easy and get better results quicker.
- Developing a logo could cost anything between £20 to £200,000. Generally a price of £100-£300 is reasonable.
- Its unlikely that you will get the desired result in the first attempt. Hence two or three iterations from the designer might be required.
- Logos do not necessary have to be a design with an image. It could just be a good typeface which stands out. Examples:
- When the logo is ready, make sure to get the logo in an .EPS and low resolution format (JPEG, GIF etc). This is the format you will most likely be asked for by press office, business card developers etc.
- Here are some links to suppliers we found economical on the web: Logo Works, Consumm8… Our logo was designed by Nick Carter at Subcircle. When it comes to world famous logos Hick’s Design appear to be the best in the trade. Designing logos for organisations like: Mozilla, Mahalo etc
- If you are developing the logo for a social network you might require logos for favicon, avatars for characters, button ‘powered/supported by <brand name>’ too.
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3 Comments
Thanks for the kind reference, and I second your recommendation of Hicks Design.
No worries David
IMHO Facebook’s logo is simply not a good one but it seems that after some company is successful, it’s logo becomes a role-model as well…
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[...] 10 tips for designing Logos for social networks [...]
[...] I would strongly recommend to not take chances and get a professionals onboard for your branding. Make sure to brief them on the logo. Some tips on branding are available on our earlier branding tips. [...]